Product Development

AppExchange Product Development

Building for the AppExchange is fundamentally different from building internal org solutions. Security Review, multi-org compatibility, namespace constraints, and subscriber lifecycle all demand specialized expertise. We’ve shipped managed packages and know the pitfalls.

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Packaging Architecture

Choosing the right packaging strategy before writing code saves months of painful refactoring:

• 1GP (First-Generation Packaging) — Namespace management, patch release process, push upgrades to subscribers, and component visibility settings
• 2GP (Second-Generation Packaging) — Unlocked and managed packages, scratch org-based CI/CD, dependency management, and source-driven development
• Namespace strategy — Selecting, registering, and using a namespace that works across all packaging tiers
• Package splitting — Separating core, UI, and optional modules into independent packages for faster iteration

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Security Review Preparation

Salesforce’s Security Review is a known bottleneck. We prepare you thoroughly:

• PMD static analysis — Automated scanning with CloudAlgo-tuned ruleset for AppExchange requirements
• Manual code review — Pattern-by-pattern review against the Salesforce Security Review Checklist
• CRUD/FLS enforcement — Ensuring every SOQL query and DML respects object- and field-level security
• XSS & SOQL injection — Identifying and remediating vulnerabilities in Visualforce, LWC, and Apex
• Submission support — Filling out the submission form, responding to Salesforce reviewer feedback, and resubmission coordination

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ISV Licensing & Entitlements

Monetizing your product through the marketplace requires LMA integration:

• License Management App (LMA) — Setup, subscriber record management, and automated license checking in your Apex
• Trial experiences — Time-limited trials with graceful expiry UX rather than hard errors
• Seat-based licensing — Per-user license enforcement patterns that don’t break during renewals
• Pricing tiers — Multiple edition architectures (Starter, Professional, Enterprise) with feature gating

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AppExchange Listing & Go-to-Market

A great product with a weak listing won’t convert:

• Listing copy — Value proposition messaging, feature bullets, and category selection
• Screenshot and demo video — Guidance on what Salesforce reviewers expect and what buyers respond to
• Partner portal setup — Trailhead Partner Community, Environment Hub, and partner agreement navigation
• Post-listing support — Subscriber onboarding flows, in-app guided setup, and support ticketing process

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Ongoing Product Maintenance

AppExchange products require ongoing investment after launch:

• Version management and backward compatibility across subscriber orgs
• Salesforce release readiness testing (Spring/Summer/Winter releases)
• Subscriber issue triage and resolution with namespace-aware debugging
• Feature development and roadmap planning on a retainer basis